When it first opened its doors in 1905, One Times Square was the second-tallest building in the world. It was built to be the headquarters for The New York Times, although it served this purpose for less than a decade. Today, this historic skyscraper is best known for hosting the annual Times Square ball drop, a celebrated event that rings in the New Year from its rooftop.
Visitors to One Times Square are drawn not only by its history but also by its iconic features. Prominent among these is the Dow Jones news and sports zipper, proudly displayed on the building's lower facade. This was the first news ticker in the world, revolutionizing how information was presented to the public.
Source - https://en.wikipedia.org/wiki/One_Times_Square